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Syniverse Rebrand + Website
Updated and activated Syniverse brand messaging, content strategy and creative across all channels including web, digital marketing, content and events. Created macro-strategies and campaigns for all lines of business.
Lenovo Verticals Rebrand
Rebranded all vertical digital & interactive assets. Meticulous digital template and guideline building: web content, case studies, white papers, e-books, social cards, battle-cards, digital ads, guidelines. A massive undertaking that is helping move the needle in brand consistency globally.
Lenovo & Motorola Experiential
B2C/B2B Mobile World Congress, Barcelona. 60 ft x 150 ft space; 17 meeting rooms, press room, theater, workspace and cafe. Lenovo & Motorola branded per North American campaign initiative for strategic product launch. Experiential & brand activation, video, social, POS, environmental applied art, messaging, concept/theme development, agency creative team lead.
Sungard Availability Services Rebrand
Brand perception study and level setting, tagline creation and testing, global brand campaign and messaging, launch strategy across digital landscapes, high-level rebrand and guide development, UI/web, digital, social, experiential, and collateral.
Lincoln Financial Rebrand/Product Launch
Advisor/client brand development. Strategic approach, campaign concept development, content map, persona-based story building, brand visual and voice, template setting, brand guidelines and implementation: Video, web, digital, social, dimensional, content, concept, activation, experiential.
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YPO Connect Digital Platform Launch
2019 launch of global social and sharing platform deployed to 130 countries.
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ESG Brand Foundation and Development
Ground up brand creation, development and activation. Vision, mission, value prop, visual style, voice, color palette, brand guidelines, UX/UI/content for web, marketing campaigns, client/sales decks, blog strategy and content, social/social strategy, experiential.
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